When you want to leave a comment or have a question about a product or on a social media account you are more than likely being responded to or interacting with a bot. With major business and some small ones, some kind automated messaging system is used. A business will use social bots if they want to increase the efficiency of responding to customers. This gives better customer service and can possibly even boost the reviews of your company. A socialbot is “a type of bot that controls a social media account.” The way a socialbot is designed makes it act as if it is an actual human. Their responses are set to convince one that they are being responded to by a representative of your company. Therefore, the purpose of a bot is not to acting like humans but simply to make life for the business and customer a little easier.
Why should you use Bots for Social Business?
There are many factors that determine if a bot is necessary. For some businesses, social bots are necessary to keep customer satisfaction high. If you already have a system and it doesn’t include a bot, but your customer satisfaction is high, then replacing it with a bot could be detrimental. The main thing that should be determined is if your company receives a lot of inquiries. Is your business getting multiple messages a day? If so, then getting a bot could help your business. Another factor to consider is if a bot will help improve the quality of customer service. You can determine this by seeing your response time before getting a bot. If you are receiving multiple messages in a short amount of time then having a bot could almost be a necessity.
The Pros of having Bots for Social Business
There are many beneficiary aspects that come with using bots for social business. Some of these benefits are: efficiency, faster service and full control. Your business could be more efficient and provide faster service in the sense that bots would be able to complete tasks and solve problems faster. When things get confusing to the point where you send in a question it is nice to receive a quick response. Bots make this quick response possible and it leads to higher customer satisfactory. What is meant by having full control is that you can decide how your bot responds. Your company has its own brand and you can design a bot that has an attitude that represents your brand. He or she can be flirty, nice, and funny or even mean. This could also improve customer satisfactory because it can draw attention and contribute to customer experience when using your company site.
We’ve all heard someone say “robots are going to take over the world.” In a way, technology is being advanced to the point where this is possible. Some may not have noticed, but robots are being used for various different tasks. As time goes on these tasks they are able to perform are becoming more and more advanced. Artificial Intelligence Applications are “bots” such as Siri, Cortana and Alexa that are being introduced to our daily lives. These bots are programs that are designed to behave like a player or person. In order to do this, these bots are made with an autonomous program on a network such as the internet that interacts with computer systems or users. Bots are progressing and are being used for even more technological advances. Now the question is why and how are these bots assigned a gender?
Female and Male Bots
It is said that male engineering groups typically give female names to the bots they create. This is because the female voice is found to be more calming and that results in a more comfortable connection between a human and a bot. Although they try to say this is false and their bots are not gender specified, gender is shown through the voice, appearance (if shown) and name of the bot. Although a lot of bots are thought to be women, there are a lot of men bots as well and the numbers are closer than many would think. These male bots are mainly seen in movies as robots. Some movies with male bots would be Wall-E, iRobot, and Star Wars just to name a few. This does not exclude female bots from being in movies, such as the movie “Her,” it simply is justifying that male ones are more common.
What are these bots used for?
Almost every smart phone or gaming console is equipped with a bot. Some examples were listed earlier. The most well-known bot would be Siri. Siri is the Apple IPhone bot that assists in calling, texting, setting reminders or alarms and much more. Although Siri seems like a gender neutral name, the voice no matter the accent is a bit more feminine. A noticeably female bot would be Amazon’s Alexa. Alexa is very much like Siri except rather than being on a phone; this bot is its own individual product. Alexa is always listening and answers to what you ask or say. These bots are very useful and resourceful, but there are bots being created to be used for tasks that are even further advanced. Some things they are now being used for are: Self-driving cars, assistants and customer service. The most well-known advancement would probably be customer service. Everyone has seen how store after store is becoming equipped with self-checkout stations. These stations (that are operated by bots) are taking the jobs of human beings but are part of developing a better technology filled future. Having these bot controlled check out stations and virtual assistants has helped lead to the development of self-driving cars. So when they say robots are taking over the world they are pretty accurate.
Everybody knows the struggle of planning a vacation or trip. From booking flights to finding hotels, it becomes a real hassle. With travel bots, which are said to be “virtual travel assistants,” this process is made a lot easier. A travel bot is an artificial intelligence (AI) design that responds to messages instantly. These bots typically help to find the best flights, hotels, and even gifts. Travel bots are rather new and most have come about around three years ago. You will mainly see Travel bots being used for finding flights or hotels.
How Are Travel Bots Useful?
Instead of spending your time trying to search multiple sites for the best hotels or cheapest flights you can spend your time planning what to do when you get there, while a travel bot finds these things for you. For companies, these travel bots save time and money. With the help of travel bots there is less of a demand for customer service representatives. The bots can manage questions and give excellent results. Travel agencies and hotels are also able to be more productive due to these travel bots. Instead of having to notify potential customers of prices and or other information, one can receive this information from the travel bot.
How do you use a Travel Bot?
Some of the first sites to have a travel bot were Kayak, Skyscanner, Expedia.com and Cheapflights. For example, Cheapflights works by entering your flight location and destination along with dates and amount of people. Once all of this information is entered, it loads a list of travel sites that you can go on to find the best and or cheapest flight. If one wanted to find a hotel the process would be similar. You would go on a site such as Kayak and search the place you are visiting and then you will receive different hotels that you can look further into. You can even use a travel bot to find and send a gift to anyone. You can buy almost anything such as gift cards, gift baskets, and much more. It is also possible to have gifts sent to or from other countries which makes things so much easier price wise. Although travel bots are recent and there is still some experimentation, they have turned out well thus far. They have made life on both ends more efficient. It is believed that travel bots will develop into an even more hassle free network for safe and easy travel.